TLDR. It is against corruption in the gaming industry and gaming journalism.
Zoe Quinn, a indie dev, slept around to get ahead in the industry. She slept with her boss, people on award boards, game journalists. It was exposed and now more and more journalists are being exposed having sexual relations with people they’re reviewing, giving money, palling around, etc. It is an almost incestuous relationship.
Silverstream Media, a consulting group, is a major player in it. It seems tied to Zoe Quinn, Anita Sarkeesian and Maya Kramer, and ultimately seems to be, in part, at the heart of a lot of corruption.
It is about calling out corrupt journalism. It is about doing away with nepotism. It is about tossing out people who shit on gamers. It is about people being done with backroom deals, agendas and blatant lies.
#notyourshield is a subtag for women, minorities and members of the LGBT who are gamers who support gamergate. They’re typically tired of these people, people in the industry and journalists, fabricating this strawman, a “straight, white, cis male gamer” to attack, effectively erasing anyone who doesn’t fall into that box and is a gamer as well.
Wait, so it’s been revealed that “journalists” ARE getting paid off to shill games in reviews? Holy fuck, my ass is in for a lot of kissing, cause everyone who claimed DmC got uber-positive reviews all on its own, even after Tameem Antoniades was caught thanking a magazine for a positive review they hadn’t published yet? You can now line up and kiss my motherfucking ass.